Sign Is Not Enough!

Recently I met with a homeowner whose listing had just expired with another well-established agent. We reviewed different reasons why her home had not sold in the 180 days that it was on the market. Price is always a natural consideration, but a Comparable Market Analysis suggested that they were not too far off the mark. The location was not easy, because this home is in a new build development competing with brand new properties. The interior decor lacked interest, but the floor plan is interesting and could be well staged with minor effort.

Why hadn't this property sold? My best guess is that the "For Sale" sign in the front yard was not enough to promote this property. Although the home was on the market for 6 months, the sign strip still read "New Listing". The photograph of the exterior highlighted the garage. Interior photos showed bland rooms and were poorly taken. There was never a tour for area agents, and there was never an open house. The most disturbing information shared was that the agent never returned phone calls and never checked in with the homeowner.

In today's market, and in ANY market, it is fair to expect certain commitments from your real estate agent.

1. Provide a comprehensive Comparable Market Analysis to help establish a fair price.
2. Review the strategic marketing plan to promote property to area real estate professionals and potential buyers.
3. Assist with the review of exterior appeal & interior staging.
4. Photograph exterior & interior for publication in MLS, Internet & print ads.
5. Coordinate showings & provide feedback.
6. COMMUNICATION!

Successful marketing of a home is a collaborative effort between the homeowner and agent. Take the time to interview an agent before you allow them to just put a sign in your yard!