Monday, July 14, 2008

SMELLS THAT SELL!

It is a scientific fact that smells can evoke strong emotional reactions! Surveys indicate that many of our reactions to odors are based purely on emotional associations. This is especially important information for home sellers! I have opened many doors with prospective buyers only to be turned off by the smell of dogs, cats, cooking odors or strong chemical air fresheners. Although this can be an uncomfortable discussion with sellers, it is too important to overlook.

Scent preferences are a highly personal matter connected to personal memories & associations. A universally perceived pleasant fragrance is vanilla. Following are some recipes for homemade air fresheners that might just make a difference when marketing your home!

1. To quickly get rid of odors (especially fish), simply heat some white vinegar on the stove (DON'T BOIL), and after about 30 minutes, remove it. The slight vinegar smell dissipates quickly and takes any odors with it.
2. Pour a little white vinegar on a washrag and wipe the walls down lightly with it. As soon as it's dry, the room smells clean and "sweet" without the heavy scent of perfume.
3. Mix 1/4 cup baking soda with water in a spray bottle. Shake well and spray. The baking soda absorbs the odor. You can also add some pure vanilla extract.
4. Tuck a dryer sheet under the couch or in air vents.
5. Dampen several cotton balls with pure vanilla extract and place in a dish for several hours in an odorous area of the house.
6. And don't forget to regularly open your windows and let some fresh air circulate!

Do you have a favorite trick for managing pesky odors? PLEASE SHARE!

Thursday, July 3, 2008

Out With A Bang!


What a whirlwind week for The "4forU" Team! Some markets may be stalling, but there is plenty of activity in and around Columbus.

I learned some good lessons this week in the negotiation of new construction. After searching the re-sale market in Columbus suburbs, my young buyers decided to move forward with the purchase of an M/I inventory home. I think that it's important for anyone who is buying a new build in a developing community to understand all the pros and cons - and especially the importance of having a long-term commitment to that new home & community.

There are some great opportunities with builders right now, but it is more important than ever to have buyer respresentation. In an effort to secure buyers, there are special rate programs to investigate and plenty of negotiation room on base prices. Buyers need to be careful not to overspend on upgrades that serve as a smokescreen to the true price of the home.

And now a plug for me & my team... we are ALL certified new construction specialists. Don't think you are going to save money going it alone. Reputable builders do not offer discounts if you are not represented by a buyer's agent!

*** Click on the title link for a list of all July 4th festivities around Columbus!