Sellers often ask why we don't advertise more in local papers. A recent study by the National Association of Realtors confirms 80% of buyers are searching for their next home on the internet and with a real estate agent. Approximately 2% are referencing the newspaper. Work with an agent who has a strong presence on the internet!
It’s important to have a presence in print publications, but when it comes down to it, does print give you the most bang for your buck? Studies from the National Association of Realtors® (NAR) suggest that print advertising may not yield the same returns it once did. As expressed in the following chart, buyers who reference the newspaper as an information source during the home search are less than satisfied with what they get out of it. In fact, only 2% find it very useful when it comes to the home search.
If you’re advertising in the newspaper or a magazine, it’s important to direct consumers to the internet for more information on listings because there’s only so much you can put in the paper. Online, you can post a wealth of multimedia that accurately displays the listing’s structural details, school information, maps, community videos, and more.
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